UX Writing is the creation of texts geared toward the user experience. Unlike copywriting, which is focused on creating texts for marketing and sales, the UX writer or content designer uses texts and micro texts to facilitate the user experience when using a product, such as an application or a Customer Service Center.
The work of UX Writing is important to facilitate the user’s life through communication, whether using a bank application or talking to a call center. The UX writer is also responsible for giving personality to a product or service, defining how it communicates by creating a tone of voice for the brand.
We can adopt it when we find that the product has usability problems related to its content, such as buttons with no defaults, text that is difficult to read, and poor customer reviews.
We can apply UX writing to applications, landing pages, buttons, pop-ups and modals, error messages, notifications, mail marketing, among others.
Usability tests, such as card sorting and cloze tests, can also be applied to check the user acceptance of the text.
It is important that the whole team works together to keep the content standardized. It is also important that all the process and future UX writing changes are documented for future reference.
Check out the opinion of our partners
I would define (the project) as a very efficient partnership, because Tuia had this process of understanding the context, and because of this they served us very well as a client. Tuia has a good reference of good practices in Design System and other subjects as well, and this is very important. This, added to the company’s context and needs, was the winning formula that left us very satisfied and generated a great deal of trust.
Content Manager | Smart Fit
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