Design Thinking is a methodology used to solve problems with greater efficiency, collectivity, collaboration, and creativity. The term was created in the 1990s by David Kelley and Tim Brown, and encapsulated methods and ideas that had been brewing for years into a unified concept.
The methodology creates the necessary conditions to increase the generation of ideas based on the real needs of the consumers of a given product or service, allowing them to arrive at ideal solutions for both the company and its customers.
Thinking as a designer can transform the way organizations develop products, services, processes, and strategies. Design Thinking brings together what is desirable from a human perspective with what is feasible from an economic and technological perspective. The approach also enables untrained people such as designers to use creative tools to address challenges.
We can use Design Thinking to find solutions to various problems, achieving a complete understanding from different perspectives.
The methodology is recommended for application in complex problem solving and in innovation projects and new product creation.
It is important to create a diverse group, so that we have different perspectives on the same theme. This increases the chances of solving problems in a faster and more creative way.
A Design Thinking project is divided into 6 stages:
But be aware! In some cases, the steps may not occur in a linear fashion.
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