In Company Courses aim to teach the design approach and tools, so that teams can actively participate in the project, helping the company to deliver better results.
Most companies already know the importance of user experience when creating digital products and services. The biggest challenge is to create a design culture for all the teams involved with the projects.
Creating a product or service with a good experience starts with the involvement of all employees involved in the project. Listening to the practical knowledge of the Customer Service team, the definitions of the Technology team, and the Marketing and Sales objectives at the beginning of the project can bring the product close to the needs of the final consumer and within the goals of the company.
According to Jared Spool, a US usability researcher, a company goes through five phases until it passes the inflection point and has design as an integral part of its culture:
It is in this last phase that we see organizations crossing the UX inflection point. After the organization crosses the inflection point, they find that there is still one more phase in the journey:
UX and integrated services: User experience is now part of the organization. Non-digital product and service teams work together with digital teams to provide an enjoyable experience for customers, people users, and employees. At this stage, it becomes impossible to separate the investment in UX from the rest of what the organization offers.
The course is suitable for all types of companies – service, commerce or industry – that wish to understand and apply UX techniques in their day-to-day digital projects.
The course content is customized according to the reality and stage of maturity of each company. The course has theoretical and practical content, and all participants do exercises to learn the main concepts of the discipline.
The course is divided into five modules:
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